Social Media Marketing Strategist

“I founded Olina so that I could share my passion for design, branding and social media with creative, mindful entrepreneurs who want to change the world and support the human experience through their unique products or services. It’s my mission to help entrepreneurs achieve all their business goals and dreams through meaningful strategy and beautiful design.”

Zoë Stone is a Social Media Influencer from Oahu, Hawaii with ten years of Social Media Marketing experience and five years of Graphic Design experience. She is proud to support purpose-driven brands that promote conscious lifestyles, traveling, sustainability, and wellness. Her clients describe her as open-minded, driven, innovative, decisive, organized, and easy to work with.

When she’s not working, you can find Zoë practicing yoga, free-diving, surfing, sailing, gardening and attending beach clean-ups. She’s based on the North Shore of Oahu and has a deep appreciation for the ocean and the natural world around her.

• Oversees day-to-day management of campaigns and ensures brand consistency through various social media channels

• Supervises all aspects of social media interaction between customers and the company to ensure a positive customer service experience

• Designs and implements social media strategies that are in alignment with business objectives and goals

• Suggests and implements new features to develop brand awareness

• Maintains brand consistency in copy through tone, voice, and terminology

• Generates, edits, publishes, and shares high-quality photo + video content

• Uses Adobe software and design tools such as Illustrator, In-design, Photoshop, Premiere, and Lightroom to create online content, artwork, and social media graphics to produce on-brand campaigns that match the company’s aesthetic

• Tracks and reports on social strategies and suggest alternative options when necessary

• Collaborates with other teams (i.e., marketing, sales, customer service, etc.) to ensure brand consistency and maintain the right voice for each social media platform

• Stays up-to-date with trends in social media, design tools, and applications